What Every Chief Officer Needs to Know about Games and Gamification for Learning

Written by: Karlp M. Kapp, Ed.D., CFPIM, CIRM and John Cone

“Recently there has been a lot of buzz around the word gamification. Conferences have sprung up, marketers have seized the concept, and venture capitalists are urging startup companies to add gamification to their offerings. So, what are the implications for learning and development organizations? But what does the word really mean? Is gamification just another fad or can it provide serious positive impact to the field of learning and development. Also, as the gamification concept becomes more well known in the learning and development field, confusion has begun to arise as to what is a game and what is gamification.”

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